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A NOTE TO MY HORSE-OWNING READERS: This is a survey worth taking the time to complete. It will provide much-needed data on the state of the horse industry in America. We all know statistics are power:The survey results will help power changes in horse welfare legislation and provide indicators about the future of horses and their owners. It took me about 10 minutes to do the survey. I hope you’ll do so, too.

American Horse Publications Launches

Its Second Equine Industry Survey

MARCH 5, 2012 – The American Horse Publications (AHP) is launching its second Equine Industry Survey to gauge trends in the U.S. equine industry. The AHP Equine Industry Survey is being sponsored by Kentucky Equine Research, Merck Animal Health, and Pfizer Animal Health.

In 2009, AHP conducted an online nationwide survey made possible by the sponsorship of Intervet/Schering Plough Animal Health and Pfizer Animal Health.  Upon its conclusion on Jan. 31, 2010, a total of 11,171 usable responses was collected.  This completed the largest-ever equine industry survey of hands-on horse industry participants in the United States.1  AHP will strive to exceed that number with the current survey.

As in the previous survey, the purpose of the 2012 survey is threefold. The first objective is to obtain information regarding past, present, and expected future participation in the equine industry. The second objective is to identify which issues currently facing the equine industry are perceived as being most critical to those who own, or manage horses. The third objective is to analyze issues pertaining to horse health. In addition to questions on vaccines and deworming, the 2012 survey includes questions relating to nutrition, feed, and nutritional supplements.

Those eligible to participate in the survey are men and women, 18 years of age and older, who currently own or manage at least one horse and live in the United States. This study is anonymous; this means that no one–not even members of the research team–will be able to associate information that is given with responses. When the survey results are tallied, only aggregated results will be presented.

To show the type of important information AHP collected in the first survey, following is new data from the 2009-2010 AHP Equine Industry Survey on how horse owners use their horses.  These responses have been broken down by geographic region and discipline.  Within each region, the most popular use of horses is for pleasure or trail riding.  It is also the most popular activity nationwide.  After pleasure or trail riding, the top 5 most frequently reported activities in each region are identified.
To download the results of the 2009 AHP Results Discipline by Region Table, click on the link below.
http://www.americanhorsepubs.org/resources/2009-AHP-Results-Discipline-By-Region-Table.xls

To take the 2012 AHP Equine Industry Survey, go to www.horsesurvey2012.com

The survey closes May 15, 2012.

The 2012 AHP Equine Industry Survey is being conducted by American Horse Publications (AHP). AHP is a nonprofit association that promotes excellence in equine media; Its members include equine-related publications, digital media, professionals, students, organizations and businesses. Dr. C. Jill Stowe is providing consulting services for data collection and analysis to the AHP; Dr. Stowe is currently an assistant professor of Agricultural Economics at the University of Kentucky. The survey is sponsored by Kentucky Equine Research, Merck Animal Health, and Pfizer Animal Health.


The 1995 NAHMS survey collected responses from 3,349 operations, and the 1998 NAHMS survey collected responses from 2,904 operations.  The 2008-2009 American Horse Council Unwanted Horse Survey collected responses from over 23,000 horse owners, non-horse owners, and equine industry stakeholders.

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